搜尋
  • FXG

【VR】内容,推动生态圈发展的生机与力量


近年来,5G商用不断推动着VR应用的发展,随之涌现了一大批优质内容,越来越多的消费者已经开始为VR买单

VR为人们带来更多娱乐方式的同时,也为身体残障者创建了与社会相连的纽带,VR内容的不断扩充促进着VR生态圈的全面发展。

The commercial use of 5G is especially helpful for improving the XR industry. This allows  high-quality content to emerge and become more affordable to the public. Virtual Reality and other forms of immersive tech can be used in a wide range: from entertainment to accessibility. XR technology advances exponentially, bringing with it a new and more capable environment.  

【心灵乐土的传送带】

日本企业Jolly Good与Adventure World成立微笑VR联盟,希望借助VR给所有人带来快乐。通过VR沉浸式体验,将愉悦、轻松的内容真切传达给观看者,参与感更强,从而达到全身心的放松

联盟现在已经为患有顽固性疾病且长期住院的儿童提供前往动物园和游乐园的VR旅行,为老年人提供基于VR的娱乐。

他们通过各种VR内容唤起用户过去游玩景点的美好回忆,为因种种原因(社交恐惧、身体不便等)而难以出门的人们提供VR模拟的社交参与体验

Enterprises like Jolly Good and Adventure World collaborated to create Smile VR Consortium in hopes to bring joy to everyone, virtually. They’re content focuses on pleasant and relaxing virtual experiences, encouraging users to get more involved, in order to achieve better results.

Smile VR Consortium has a number of different experiences for various age groups and needs. Providing virtual tours in zoos and theme parks to terminally ill children and immersive entertainments for elderly care.

Their content is accessible for people with various lifestyles, allowing them to enjoy it in the comfort of their home. 



西顾弱视人群做过一个VR公益项目

弱视多发于幼儿,而幼儿很难表达身体的不舒适,西顾通过VR沉浸式体验,向人们展示弱视人群生活着的真实世界,不仅唤起人们对弱势患儿的同理心和更多关爱,也希望以此来提醒更多家长对儿童视力检测与保护的重视。

FXG made a VR public welfare video to support people with amblyopia.

Amblyopia often occurs in children, but it is difficult for children to express their discomfort. FXG shows parents what vision is like for those with amblyopia through an immersive VR video, hoping to encourage parents to give their children eyesight tests and to follow proper protection.



弱视不同于近视,近视可通过佩戴眼镜来矫正,但弱视如果不尽早介入矫正,最后可能会失明,影响一生。

Amblyopia is different from myopia. Myopia can be corrected by wearing glasses. Worse, if not treated early enough, an amblyopic eye may never develop good vision and may even become functionally blind.

(该项目由杭州西顾视频科技有限公司、浙江省七彩阳光公益基金会、眼见·杭州VR中心联合制作)


【身体疼痛的缓释剂】

很多医院设有男士体验孕妇分娩疼痛的项目,这一做法虽然一定程度上能让准爸爸感受到准妈妈分娩时的痛楚,但却无法真正解决生产的痛苦

Anyone can experience the pain of childbirth thanks to a virtual labor simulation. A form of empathy to bring more care and love. 

一项小型研究表明,准妈妈在分娩时使用平静的虚拟现实体验,可以减轻痛苦。在洛杉矶Cedars-Sinai医学中心的妇产科医师Melissa Wong博士进行的半小时测试中,要求参与者对他们的宫缩疼痛程度进行1-10分的评分。收缩期间使用带有“ Labor Bliss”可视化功能的VR设备长达30分钟的人的疼痛平均减轻了0.52,而未佩戴的人的疼痛增加了0.58

尽管这是一项小型研究,但确实为研发分娩期间止痛药的替代方案铺平了道路。

A small study has suggested that expectant mothers who use a calming virtual reality experience during labor could see their pain levels reduced. In a half-hour test conducted by Dr. Melissa Wong, an obstetrician-gynecologist at Cedars-Sinai Medical Center in Los Angeles, participants were asked to score the pain level of their contractions on a scale of 1-10. Those who used the VR headsets with the ‘Labor Bliss’ visualization for up to 30 minutes during contractions reported an average reduction in pain of 0.52, whereas those who didn’t wear the headsets experienced a pain increase of 0.58.While this is a small study, it does pave the way for offering the technology as an alternative to other pain relievers during childbirth.



【硬件发展的助推器】

优质VR内容在持续丰富着体验库,内容的增长一定程度上也促进了VR硬件的发展

随着《Half-life:Alyx》(通称“半条命:爱莉克斯”)的问世,VR成了主流游戏玩家关注的焦点。从预售到正式发售,《半条命:爱莉克斯》预购数量就超过了30万,Index库存被抢购一空,VR头显出货量显然进入猛增期

Better quality content for VR is exploding, saturating the market and driving the development of more immersive hardware. The virtual reality game Half-life:Alyx, has caught the attention of various gamers. Half-Life: Alyx has seen pre-orders surge to more than 300,000. Valve Index VR is on backorder, playing catch up with the demand. 


3月下旬开始,VR头显在全球范围内售罄,截止近5月,Oculus Quest和Rift的库存才开始回升,但Index仍在全球范围内缺货,在售出Valve Index的31个地区的库存中,头显设备的供应都被延误了8个星期甚至更长时间。

In May, Oculus Quest and Rift managed to produce more HMD while the company Valve struggled to meet the demand for the Valve Index VR headset. The shipment of headsets has been delayed for over 8 weeks among 31 different regions.



一场疫情,让大家都有机会做一次云监工。通过央视的全景直播,人们在家即可观看雷神山、火神山建设现场,同时在线人数高达千万人次

假期外出旅游计划被取消,线上云游成为大众的选择,故宫、布达拉宫、迪士尼等旅游景点以及各种博物馆都通过直播或录播形式开放VR云游体验。VR全景式体验可随使用者自愿选择观看角度,不局限于拍摄者主观看到的画面,体验更自由。

The CCTV panorama livestream has 10 million people watching the construction of Leishenshan and Huoshenshan hospital in the comfort of their home.

Virtual tourism has become a recent trend, replacing live tours. Places like, The Forbidden City, Potala Palace, Disney and other tourist attractions. Various museums are also starting to provide virtual tourism through video and live streaming. Users can view immersive panoramas with multiple angle points, unlike more traditional content which only has a single perspective.


一直以来,VR内容产业滞后于硬件设备研发,而游戏《半条命》、云旅游的出现为VR用户带来前所未有的舒适、真实体验,VR内容正在加速发展,不断赋予VR生态圈新生机,创建优良的VR生态环境。

For a while, content played catch up with the abundance of XR hardware entering the market. But Half-Life: Alyx and immersive tourism has changed the tides. VR content has gained traction, and is now improving the XR ecosystem. 



1 次瀏覽
  • White LinkedIn Icon
  • White YouTube Icon
  • 微博 (1)
  • 微信

©2020 Copyright  by FXG