Museums and art galleries are important channels of cultural communication. In recent years, there are more and more museums and art galleries; however, the sudden epidemic has heavily impacted the traditional, in-person format of exhibition spaces. To adapt, people are starting to explore new business models.
The adaptation of virtual exhibitions has made the negatively-impacted art industry begin to flourish again.
Virtual exhibition spaces appear alongside the development of science and technology. In recent years, people have slowly begun to try out some virtual exhibition platforms. This epidemic has accelerated the world’s need and desire for this new, virtual gallery medium. Curators are interested in using this approach to maximize the value of their exhibitions.
With 360 VR cameras, we can capture both the inside and outside of exhibition halls in order to virtualize the space. Users can view the exhibition through VR headsets, phones or computers.
People can interact with the space. They can view the artworks and introductions by clicking artworks or interaction points, listening to synchronous audio. This provides users with a more realistic experience of the exhibition.
In traditional exhibitions, artists, curators and artworks will travel around the world with the exhibition. Since the onset of the epidemic a few months ago, people’s travel has become limited and cities have been closed down. The transfer of exhibitions has stopped, and many of them were returned to the warehouse..
The significance of exhibitions has been questioned. In order to operate exhibitions normally, leaders reduce costs through layoffs, and seek additional financial support through lobbying. In fact, even under normal circumstances, it is difficult to balance the revenue with the expenditures of exhibitions and operations. The operation of exhibitions depend heavily on continuous visitors and investment.
Right now, they are no visitors or tourists. Even if an exhibition is open, there are still very few tourists. Exhibitions need to change how they can operate in order to solve this problem as soon as possible. The virtualization of exhibitions needs to be implemented quickly.
The virtual exhibition bridges the gap between internet users and ticket sales, establishing a new online exhibition platform, which draws in more visitors, and in turn gains extra profits. When exhibitions reopen in the future, the virtual exhibitions will continue to help increase the number of visitors, which removes some of the pressure that comes with hosting a large gathering, while creating a more comfortable exhibition experience.
Modern developments of technology make virtual exhibitions more realistic to users. Touch, sight and other senses in virtual reality have evolved immensely in recent years. Over time, there will be fewer and fewer differences between online virtual experiences and offline experiences.
In the era of Internet, virtual exhibitions are boundless. Users can acquire information about exhibitions from the internet.
（意大利现代家具商B＆B Italia Tokyo与日本家具商大冢家具发布的“虚拟展厅”，可在线上体验商店内容，并在家中购物。）
Art, in its unique way, shows society and cultural richness, and brings hope and expression to suffering and thriving people alike. The development of science and technology provides technical support for virtual exhibition spaces. By experiencing virtual exhibitions, it is possible to interact with artworks and communicate with their artists online.
Virtual exhibitions are popping up over night, alongside the development of science and technology, bringing new life to the dissemination of art. From inheritance to creation, the dissemination of art flows to the tide of the times and conforms to the progress of science and technology.